Car Accessories and Service Center, SEO Case Study

Business Category: Car Accessories Shop and Service Center
Location: Sharjah, UAE
Duration: April to July 2024
Services Provided: GMB Optimization, Website Design & SEO, Social Media Management, Citation Building

This case study explores the successful collaboration between Serpgorilla and a car accessories shop and service center in Sharjah, UAE. The client sought to improve their online presence, increase visibility on search engines, and attract more customers to their business.

Objectives

  • Optimize Google My Business (GMB) profile for local visibility

  • Design and optimize the website for better user experience and SEO

  • Create and optimize social media profiles

  • Improve organic ranking on Google for targeted keywords

  • Increase customer engagement and calls through online channels

Project Timeline and Activities

April to July 2024: Work Journey

  1. GMB Claim, Verify & Live
    • Challenge: The business owner initially lacked access to the GMB profile. We claimed and verified the profile, overcoming obstacles such as unresponsive previous account holders.

    • Actions Taken: We added essential business information, social media links, services, products, and a detailed description. Regular updates included real images, videos, and posts.

  2. Website Home Page & Service Page Design & On-Page SEO
    • Optimization: Focused on the home page, “About Us,” “Contact Us,” and three service pages. Emphasized real images, videos, and SEO-friendly content.

  3. Social Profile Creation & Optimization
    • Platforms: Facebook,, LinkedIn,, YouTube, TikTok,. Maintained consistency in business details across platforms.

  4. Top Citation Profile Creation
    • Challenges: Limited citation opportunities in the UAE market. Managed to create and index 20+ citation profiles.

  5. Regular Maintenance
    • Content Sharing: Weekly updates with real images, videos, and informative content across GMB and social profiles.

Results

success-story-of-serpgorilla
  • GMB Insights: The business received approximately 15 to 20 calls monthly over the last three to four months. While GMB call tracking data was inconsistent, client feedback confirmed an increase in inquiries.
google my business call for serpgorilla service

Google Organic Ranking

google organic ranking
  • Keyword Ranking: The business achieved first-page rankings for targeted keywords in Sharjah, including some top 3 positions.
postion ranking with serpgorilla

Google Search Console

Google Search console result
  • Keyword Discovery: Within three months, 140 keywords were identified, reflecting increased visibility.
country ranked

Google Analytics

google analytics resutl with serpgorilla
  • Traffic Growth: Steady increase in website traffic from Sharjah, UAE.

Since our targeted city is - Sharjah from the United Arab Emirates. This is our impression from the UAE within short time.

Semrush Metrics (as of 31/07/2024)

  • Organic Traffic: 37 visits from UAE
  • Organic Keywords: 23
  • Authority Score: 37

GMB Grid Ranking

GMB Grid Ranking​
  • 5 KM Radius: Improved rankings for main keywords, tracked using an 11×11 grid setup.

Right Choice Tools GMB Grid Ranking

  • 6 KM Radius: Average ranking position of 11, with a 7×7 grid setup.

Short Working Journey with Google My Business:

- GMB claim, verify without video verification & get access

We do not have access to the GMB profile and do not know which email addresses are associated with it. Therefore, we initially submit requests following Google guidelines to determine or locate the correct email address that has access to this profile. If we do not receive any reply within one week, we proceed to verify the profile using a newly created Gmail account, successfully completing verification by receiving a mobile code.

- GMB claim, verify without video verification & get access

Claim this business from Google maps.

claim GMB account

After 7 days when don’t get response from this mail then we request access.

google gmb mail request

After request of access GMB dashboard give this option for verification. Then try to verify within a short time we are verified by sending a mobile code date – 28 April, 2024.

Challenges Faced

  1. Limited Support from Business Owner: Difficulty in obtaining necessary information, real images, and videos, which are crucial for conversion optimization.
  2. Insufficient Reviews: Business owner did not prioritize gathering reviews across online platforms, impacting overall credibility.

Next Steps

  1. Collect Reviews: Focus on gathering reviews across multiple platforms, including GMB and top social profiles.
  2. Expand Keyword Reach: Continue to rank targeted keywords within a 5 KM radius and organically on the website.
  3. Conversion Optimization: Improve conversion rates from both GMB and the website.
  4. Consider Paid Advertising: If the business owner agrees, implement Facebook and Google Ads to boost lead generation and call volume.

Conclusion

The collaboration between Serpgorilla and the car accessories shop in Sharjah resulted in significant improvements in online visibility and customer engagement. Our strategic approach to GMB optimization, website design, and SEO, coupled with consistent social media activity, laid the foundation for continued growth.

If you’re looking to enhance your business’s online presence and attract more customers, Serpgorilla can help. Contact us today to discuss how we can support your digital marketing needs.

Contact Us:

  • Website: www.serpgorilla.com
  • Phone/WhatsApp: +88 01628989186
  • Email: serpgorilla@gmail.com